Help
How Endorsl works, and which plan to pick.
What Endorsl is
More and more buyers ask AI tools like ChatGPT who to use, before they ever visit a website. If the AI doesn't name you, you aren't on the list.
Endorsl asks AI the questions your buyers ask, reads every answer, and shows you:
- Whether AI understands what you do, and gets your facts right
- How often you're named, and where you rank against rivals
- Who gets named instead of you, and why
- A short, ranked list of fixes, in plain English
It's a guide you can act on, not a dashboard of numbers.
How it works
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1
Add your brand
Your name, website, what you do and who your rivals are. The facts you add are what AI's answers get checked against.
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2
Set up a tracker
Around 40 questions a buyer would ask, like "best fleet dashcam UK" or "alternatives to Ryder". We draft them for you, and you can change any of them. Most don't mention you, so the answers aren't led. Your questions, plan and country make a tracker.
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3
Pick a plan and run it
The plan decides which AIs answer and how many times. Each AI searches the web, just as it would for a buyer, from the country you choose.
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4
We read every answer
Who was named, in what order, whether they were recommended, and which websites the AI used. Where you were left out, we ask the AI what it would need to see to name you.
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5
You get the report
Where you stand, your themes from strong to missing, the league table of who gets named, and the fixes, ranked by how many questions each would help. Download it as a PDF or share a link.
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6
Run it again
Make the fixes, then run the tracker again to see what moved. A tracker always asks the same questions the same way, so you compare like with like.
The plans
Every plan asks the same questions and gives you the same kind of report: the gaps, the rivals and the fixes. The plans differ in how many AIs answer, and how many times.
Snapshot
£10
a report, plus VAT
Best for
A first look, or a quick check after you've made changes.
- The lowest cost way to see where you're missing
- ChatGPT is the AI most buyers use, so it's the best single place to start
- The same gaps, rivals and to-do list as every plan
Standard
£20
a report, plus VAT
Best for
Regular checks, and most brands most of the time.
- Adds Gemini, Google's AI, which also answers in Google search
- Shows where the two most used AIs agree and where they differ
- A gap in both is a clear sign of what to fix first
Deep
£40
a report, plus VAT
Best for
Before a big decision, a board report, or after a major piece of work.
- All four leading AIs: ChatGPT, Gemini, Perplexity and Claude
- Each question asked 3 times, as AI answers change from one go to the next
- A consistency score: named in 3 of 3 is a real result, 1 of 3 is luck
| Side by side | Snapshot | Standard | Deep |
|---|---|---|---|
Price, plus VAT
Price, plus VATWhat one report costs. You pay from your Endorsl balance, topped up from £10, so there's no subscription. VAT is added when you add funds, where it applies. If a report fails, you aren't charged. |
£10 | £20 | £40 |
AIs asked
AIs askedThe AI assistants that answer your questions. Each one searches the web and writes its own answer, so each can name different brands. ChatGPT is the most used, which is why every plan starts there. More AIs cover more of the places your buyers ask. |
ChatGPT | ChatGPT, Gemini | ChatGPT, Gemini, Perplexity, Claude |
Times each question is asked
Times each question is askedAI answers change from one go to the next, even for the same question on the same day. Asking each question 3 times shows whether a result is steady or a one-off, so you know which gaps are real before you spend time fixing them. |
Once | Once | 3 times |
Gaps by theme
Gaps by themeYour questions are grouped into themes, such as a service or a type of buyer, and each theme is marked strong, patchy or missing. It shows where you're already named and where rivals are named instead, so you know where to focus. |
Yes | Yes | Yes |
League table of who gets named
League table of who gets namedEvery brand AI named across your questions, ranked by points: a brand scores each time it's named, and more when it's named near the top. It shows who AI puts forward in your market, including rivals you may not have thought of. |
Yes | Yes | Yes |
Ranked list of fixes
Ranked list of fixesA short list of things to do, ranked by how many questions each would help, weighed against the work. Each fix names the questions and websites behind it, so you can see why it's there. |
Yes | Yes | Yes |
PDF and share link
PDF and share linkDownload the report as a PDF, or share a private link with a colleague or client. They don't need an Endorsl account, and you can turn a link off at any time. |
Yes | Yes | Yes |
Where AIs agree and differ
Where AIs agree and differShows which AIs named you for each question. A gap in every AI is a clear sign of what to fix first. A gap in just one points to the websites that AI leans on. |
No | Yes | Yes |
Consistency score
Consistency scoreHow often you're named across the 3 times each question is asked. Named in 3 of 3 is a result you can rely on, 1 of 3 is luck. It stops you celebrating, or worrying about, a one-off. |
No | No | Yes |
Not sure which to pick?
Start with Snapshot to see the gaps. Use Standard for regular checks. Choose Deep when the result matters, because AI answers vary: a name that shows up once may not show up next time, and Deep tells you which results you can rely on. To see what's moved, run the same tracker again, so you compare like with like.
Paying
- Pay as you go. Add funds to your balance, from £10, and each report is paid from it. No subscription, and your balance never expires.
- Prices are before VAT. VAT is added when you add funds, where it applies, and you get an invoice for each payment.
- You only pay for reports that work. The price is set aside when a report starts and only taken when it's finished. If a report fails, you aren't charged.
- You always see the price first. Before a report runs, we show what it costs and what your balance will be after.
Questions
How long does a report take?
Usually a few minutes for Snapshot and Standard, and longer for Deep, as it asks four AIs three times each. You can leave the page and come back.
Why don't the questions mention my brand?
Buyers rarely ask about you by name. They ask who's best for something. Asking the same way shows whether AI would put you forward, without leading it. A few questions do name you, to check AI has your facts right.
Why do answers change between reports?
AI answers vary, even to the same question on the same day. That's why we compare reports with the same questions and plan, and why Deep asks each question three times.
Can I change my questions later?
Yes. Changed questions make a new tracker, so your earlier reports stay as they were and comparisons stay fair. You can run any tracker again.
Is there a free trial?
You can get a free sample report for your website from the homepage. We sometimes add trial funds to new accounts too.
What's new
The main changes to what Endorsl does, newest first.
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10 November 2026
Reports explain why
Every report now opens with where you stand and the TRUST scorecard: five things AI looks for before it names someone, each rated Strong, Fair or Weak, with the evidence and what to do. The full evidence, every question and answer, is still there underneath.
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5 November 2026
Trackers
Series are now trackers, with a tab of their own. A tracker is where you run a report, with the price on the button. The Reports tab lists every report, each linked to its tracker.
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4 November 2026
Pay as you go
Add funds by card and each report is paid from your balance. The price is set aside when a report starts and only taken when it finishes, so a failed report costs nothing.
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4 November 2026
Sign up yourself
Anyone can make an account with just an email address and a code we send. No password.
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4 November 2026
Report series
Reports with the same questions and plan are grouped into a series, so you always compare like with like. Change your questions to start a new series, and run any earlier series again.
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4 November 2026
Country and language for each series
Choose where the questions are asked from, and in which language.
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3 November 2026
Share links
Share a report with anyone who has the link, or only with people you name. Stop sharing any time.
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2 November 2026
Three plans
Snapshot, Standard and Deep. Deep asks four AIs three times each, with a consistency score that shows which results you can rely on.
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2 November 2026
League table and fact check
See where you rank against everyone AI names, and whether AI gets your facts right.